SEO isn’t rocket science, but it sure has a lot of moving parts and pieces! No one knows the exact recipe that Google and Bing use in their search engines, but we do know there are over 200 variables that affect your rankings.
Having a pretty website isn’t enough. You need proper content, site structure, on-page optimization (titles, meta content, alt-tags, etc.) as well as proper “off page” content.
Examples of this: social media, relevant industry websites, directory submissions, etc. Websites are rewarded by the search engines for maintaining rich, relevant and consistent activity online, and by having other websites point to yours as the authority on your subject matter. Sound confusing?
Here are some resources on SEO
There are a lot of misunderstandings about search engine optimization, and how it works. In this article, we attempt to break down SEO into it’s simplest form.