There’s actually a great deal of truth to this. The short answer as to how long SEO takes is we may start seeing small victories even just one month into an SEO campaign. However, SEO is a long-term digital marketing strategy. But wait. Invest in SEO services now? Does that even make sense given our current economic situation?
Believe it or not, business is still happening out there. I’m seeing client leads in my inbox every day that originated from their websites, search engine optimization and being found in an internet search.
SEO has been and continues to be a cornerstone digital marketing strategy for companies in virtually every industry. With an investment (either time or money) in SEO services comes improved search engine rankings. With improved search engine rankings comes more visibility. More visibility means more potential buyers and leads. Low risk, high reward, what’s not to like?
I’ve personally seen the effects of how SEO can transform a business. One of my early clients was an owner of an industrial heating company on the verge of retirement due to a lack of business. That was six years ago, and retirement has been put on hold thanks to a new website, and an SEO strategy that has brought in enough new business to put off retirement.
In another case, I had a client (manufacturing company) call me up four months into their SEO campaign and said “Scott, my employees have a complaint about your service”. This definitely caught me off guard. “Wow. OK. What’s wrong?”, I asked. He replied, “My guys were complaining that we should’ve done this sooner!” He then went on to say “I can’t tell you the difference this has made for our business”.
He followed with examples, but you get the idea. I vividly recall during a conversation with this company. I asked them if their website was producing any lead activity for them. Their answer: “we’ve had one lead” (their website dated back to 1998). Things are much different for them today.
What’s interesting, is this is a company in an industry that wouldn’t normally come to mind when thinking about SEO services. Not only that, he blew me off for over a year because all of their business came from “word of mouth”. I knew I could help. I wanted to help. He wasn’t interested. That one internet lead is what made him reconsider SEO as a marketing strategy. Needless to say, it has paid off.