HyperX Design

CASE STUDY : FTC INDUSTRIES

LOCATION: DALLAS, TEXAS

Web agency for manufacturers

INDUSTRY

Machining – Manufacturing Services

SERVICES: WEBSITE DESIGN, WEBSITE DEVELOPMENT, CONTENT WRITING, GRAPHIC DESIGN, SEO SERVICES

01

Our Charter

Background

FTC Industries is a precision CNC machine shop, specializing in high-volume machining. In the Dallas, Fort Worth area of Texas, FTC Industries is known for their quality, efficiency and high volume production capabilities.  Unfortunately, their website wasn’t getting it done. Owner Rick is a master when it comes to building production and manufacturing facilities. However, when it came to the website, all he knew was nothing was happening. It was producing zero leads for their company, and they have serious growth goals to meet. Time for a change. This required a combination of website design and SEO services

02

THE PLAN

Design Considerations

Previous iterations of the FTC Industries website were nothing more than online brochures. It was somewhere to send people, but wasn’t designed to attract or convert customers. They also didn’t effectively communicate FTC’s expansive capabilities, so the new site definitely needed to do that. 

Messaging

As with many manufacturing businesses we’ve worked with, their websites often sell their companies short. A lack of visual “pop”, dry content, and zero engagement with the audience. Many manufacturers have a website for the sake of having one, but really haven’t experienced what a proper website can do for their business. FTC was no exception. We need the new website to tell the world what makes FTC the best choice.

Marketing

“Is your website producing leads for your company?” This is a question we ask early on in the process. If the answer is no, then the next question is “would you like it to?” Owner Rick answered “no it hasn’t” and “YES we want it to!” Knowing this, we needed to include proper on-page SEO for the website, and come up with a game plan to get their new website more visibility in the search engines.

03

RESULTS

Rave reviews for their shiny new website. Better engagement. Seeing inbound lead activity for the first time!

We completed this project inside of two weeks.   With proper dialogue, there’s no reason for website projects to string on for months and months. More importantly, they were ecstatic to see inbound lead activity much sooner than anticipated, and the website has received floods of compliments. 

Visual appeal to grab their visitor's attention

How? Using proven design principles we created a design that was sure to capture attention. Take a look at the header and you'll see what we mean!

Improve quote activity

How? At the bottom of each page is a button that allows website visitors to easily contact FTC for pricing or questions.

Stronger messaging

How? Take a look at the "Why FTC" section on their home page as an example. Websites can be your #1 sales representative if you equip it with strong language that really "sells" your company.

Better Search Engine Rankings

Before this project you couldn't find FTC Industries in any online searches. They were invisible. In under two months they were showing up on page one for several important search terms, in a very competitive market.

Machine shop web design

Graphic Design

To complement their new website, FTC was in need of updated marketing materials for their sales team. An important consideration for this was to create a flyer that provided a consistent look and feel to their brand new website design. 

Web design for manufacturers

These guys are reasonably priced and are quick. Highly recommended. They focus on mid to lower sized businesses and provide quality service.

04

RESPONSE

This is why we love what we do. Helping small businesses – one at a time. 

Before (left) and After (right)

Custom manufacturing websites

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