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TIME FOR A NEW WEBSITE?

10 Signs That You Need A New Website

​Is Your Website Helping You Grow, or Holding You Back?

Really, not that long ago, you were cutting edge if you simply HAD a website. Unfortunately, many companies are still using that same website to represent themselves. This can become a vicious circle, as these same companies then convince themselves that websites aren’t worth investing in since they’re not seeing any leads from their website. 

In this era of shortened attention spans, social media proliferation, reliance on Google searches, and internet-savvy competitors, your website is more important than it’s ever been. Wondering if it’s time for a new website? Let’s take a look at 10 of the symptoms that could indicate it’s time for a change:

Symptom 1

Your website isn’t mobile-friendly

Having a mobile friendly website is no longer an option, but a necessity. If your website isn’t mobile friendly, you’re being left behind by your competitors. Google has been very vocal about the importance of having a mobile friendly website, which now has a significant effect on your rankings. 

Mobile friendly websites are also known as “responsive website design”. Why is having a responsive website design, or mobile friendly website design so important?

First, your non-mobile-friendly site is crushing your visibility in a Google search. Second, and perhaps even more important, is it’s also impacting your user’s experience with your website.

If your website isn’t responsive to mobile devices, I guarantee you’re getting quick “bounces”….as in “no thanks, I’m outta here!” A high bounce rate lets Google know that your website isn’t providing much value to your visitors. This also has a negative effect on your Google rankings. 

More than half of internet searches originate from mobile devices now, so it’s imperative that your website is set up to cater to that audience.

Website not mobile friendly? It’s DEFINITELY time for a new website. 

Not sure if your site is mobile friendly? Check for yourself to see how Google views your site. IS MY WEBSITE MOBILE FRIENDLY?

75% of consumers admit to making judgements on a company’s credibility based on the company’s website design–

(Source: Web Credibility Research from Stanford)

Symptom 2

Your website isn’t providing leads

Your website has the opportunity to be your #1 sales rep! It never eats, sleeps, gets sick, and you can fine tune it to create messaging that sells! 

If your website isn’t providing you with new opportunities, you’re either not being found in the search engines, or people don’t like what the see on your website. 

No matter what industry you’re in, people are using the internet to search for your product or service. 

Websites are the #1 marketing tool for many companies, and done properly will result in new revenue opportunities.

Even for the most specialized of industries, a bulk of new business transactions begins with a Google search, followed by a phone call.

Having a mobile friendly website is no longer an option, but a necessity. If your website isn’t mobile friendly, you’re being left behind by your competitors. Google has been very vocal about the importance of having a mobile friendly website, which now has a significant effect on your rankings. 

Mobile friendly websites are also known as “responsive website design”. Why is having a responsive website design, or mobile friendly website design so important?

First, your non-mobile-friendly site is crushing your visibility in a Google search. Second, and perhaps even more important, is it’s also impacting your user’s experience with your website.

If your website isn’t responsive to mobile devices, I guarantee you’re getting quick “bounces”….as in “no thanks, I’m outta here!” A high bounce rate lets Google know that your website isn’t providing much value to your visitors. This also has a negative effect on your Google rankings. 

More than half of internet searches originate from mobile devices now, so it’s imperative that your website is set up to cater to that audience.

Website not mobile friendly? It’s DEFINITELY time for a new website. 

Not sure if your site is mobile friendly? Check for yourself to see how Google views your site. IS MY WEBSITE MOBILE FRIENDLY?

Symptom 3

You’re embarrassed to share your website address

Or maybe your employees are? Employees are often reluctant to speak out about their company website. However, once they catch wind that a new website design is in the works, they are thrilled.

If you cringe when you hand our your website address, that is a sure sign that it’s time for a new website! Your instincts are most likely dead on. In today’s digital world your website is too important for it to be an embarrassment.

There’s just too much at stake. As people are searching for your services, websites that are out of date, poorly designed, or just look bad will send your prospective new customers over to your competitors.

Symptom 4

You built your website yourself

…or a family member did. There are tons of free website builders (or nearly free). Weebly, GoDaddy Website Builder, Wix, SiteBuilder, or any of the other free/do it yourself sites.

If you built the website yourself, even if it looks good, you’re most likely missing out on many important elements that could be holding you back.

 Many of these free website builders make is super easy to put together an eye catching design. For some, that’s good enough. For a business just getting started, or a business who has more business than they need already, this could be a good option. However, there are tradeoffs.

Website page speed (performance), image tagging, page titles, header tags, content optimization, meta tags, meta descriptions and proper linking to name just a few. 

No fault of yours, as you’re most likely not a web designer, but just know that you are competing against companies who’ve likely hired professional website companies who are skilled in online marketing, and professional web design.

The average human attention span has declined from 12 seconds in the year 2000 to 8 seconds now. This is much shorter than the attention span of a goldfish (at 9 seconds). 

(Source: Hosting Facts)

Symptom 5

Your website just plain looks dated.

If your website looks like it was built in 2003, or you have a copyright statement from 2006, chances are pretty good that technology has passed you by, and your competitors are eating your lunch.

People searching online are looking for clean, modern, informative websites that look current, and entice action. 

The saying “You only have one chance to make a first impression” is so true when it comes to website design. 

In mere seconds, your website visitors are forming an opinion of your company. 

Besides not being mobile friendly, you’re likely missing out on current design elements that are intended to create more interaction (and conversions!) on your website.

Symptom 6

Your current website uses Flash technology

If elements of your website don’t show up on an iPhone or iPad, chances are your website is using Flash. 

Back in the day Flash looked amazing! Your site was a Cadillac with state of the art animations, video, motion, etc.

Sorry to say, that train came to a quick halt in 2007 when Apple decided not to support Flash with their new iPhone. If any elements on your website aren’t visible on an iPad, iPhone or Mac, it’s likely due to Flash technology, and your website is OLD. Time for a do-over.

Symptom 7

You don't know how to update your website

If you don’t know how to update your website, chances are your content is a bit stale. Not only that, your website simply might not be very user-friendly when it comes to updating. 

Stale content will definitely hold your website back from an SEO standpoint (search engine optimization). 

More importantly, stale website content isn’t presenting your best, most current information to people who are searching for your product or service online. 

Luckily, it’s no longer necessary to be a wizard with HTML, or a coding Jedi to create and update websites. 

Our Minneapolis website agency specializes in WordPress website design, which make it super easy for our clients to update their own websites. 

Within a relatively short period of time, we can pass the baton to our website clients that wish to update their new WordPress website.

Need to update website

Symptom 8

The content on your website hasn’t been updated in years

Have you expanded, offer new services, have new employees, or have different messaging than you did when your website was created? By neglecting your messaging, or content on your website, you’re really shooting yourself in the foot.

Symptom 9

Your website has music playing in the background.

We don’t need to go into more detail on this one. If your website has music, you definitely need a new website. 

Web-designer-MN

Symptom 10

You’re not being found in Google searches

Look, if you’re wanting to capture new business, this is where the action is.

If you’re not showing up when someone is searching for your products, you’re not getting the call. 

There are many factors that come into play in your visibility in search engines, including hiring a Minneapolis SEO company, but your website is the foundation.

This often an indicator that a new website is in order. Again, is your website mobile friendly? Is your website formatted properly to speak to the search engines (meta content, page titles, header tags, ATL-tags, XML site maps, readability, etc.)?

If you’re not showing up in search engine results, the first thing to analyze is your website. 

For companies that are unsure about where to go, or what to do with their websites, we recommend and offer a professional website analysis.

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Really, not that long ago, you were cutting edge if you simply HAD a website. Unfortunately, many companies are still using that same website to represent themselves. This can become a vicious circle, as these same companies then convince themselves that websites aren’t worth investing in since they’re not seeing any leads from their website. 

In this era of shortened attention spans, social media proliferation, reliance on Google searches, and internet-savvy competitors, your website is more important than it’s ever been. Wondering if it’s time for a new website? Let’s take a look at 10 of the symptoms that could indicate it’s time for a change:

Symptom 1

Your website isn’t mobile-friendly

Having a mobile friendly website is no longer an option, but a necessity. If your website isn’t mobile friendly, you’re being left behind by your competitors. Google has been very vocal about the importance of having a mobile friendly website, which now has a significant effect on your rankings. 

Mobile friendly websites are also known as “responsive website design”. Why is having a responsive website design, or mobile friendly website design so important?

First, your non-mobile-friendly site is crushing your visibility in a Google search. Second, and perhaps even more important, is it’s also impacting your user’s experience with your website.

If your website isn’t responsive to mobile devices, I guarantee you’re getting quick “bounces”….as in “no thanks, I’m outta here!” A high bounce rate lets Google know that your website isn’t providing much value to your visitors. This also has a negative effect on your Google rankings. 

More than half of internet searches originate from mobile devices now, so it’s imperative that your website is set up to cater to that audience.

Website not mobile friendly? It’s DEFINITELY time for a new website. 

Not sure if your site is mobile friendly? Check for yourself to see how Google views your site. IS MY WEBSITE MOBILE FRIENDLY?

75% of consumers admit to making judgements on a company’s credibility based on the company’s website design–

(Source: Web Credibility Research from Stanford)

Symptom 2

Your website isn’t providing leads

Your website has the opportunity to be your #1 sales rep! It never eats, sleeps, gets sick, and you can fine tune it to create messaging that sells! 

If your website isn’t providing you with new opportunities, you’re either not being found in the search engines, or people don’t like what the see on your website. 

No matter what industry you’re in, people are using the internet to search for your product or service. 

Websites are the #1 marketing tool for many companies, and done properly will result in new revenue opportunities.

Even for the most specialized of industries, a bulk of new business transactions begins with a Google search, followed by a phone call.

Symptom 3

You’re embarrassed to share your website address

Or maybe your employees are? Employees are often reluctant to speak out about their company website. However, once they catch wind that a new website design is in the works, they are thrilled.

If you cringe when you hand our your website address, that is a sure sign that it’s time for a new website! Your instincts are most likely dead on. In today’s digital world your website is too important for it to be an embarrassment.

There’s just too much at stake. As people are searching for your services, websites that are out of date, poorly designed, or just look bad will send your prospective new customers over to your competitors.

Symptom 4

You built your website yourself

…or a family member did. There are tons of free website builders (or nearly free). Weebly, GoDaddy Website Builder, Wix, SiteBuilder, or any of the other free/do it yourself sites.

If you built the website yourself, even if it looks good, you’re most likely missing out on many important elements that could be holding you back.

 Many of these free website builders make is super easy to put together an eye catching design. For some, that’s good enough. For a business just getting started, or a business who has more business than they need already, this could be a good option. However, there are tradeoffs.

Website page speed (performance), image tagging, page titles, header tags, content optimization, meta tags, meta descriptions and proper linking to name just a few. 

No fault of yours, as you’re most likely not a web designer, but just know that you are competing against companies who’ve likely hired professional website companies who are skilled in online marketing, and professional web design.

The average human attention span has declined from 12 seconds in the year 2000 to 8 seconds now. This is much shorter than the attention span of a goldfish (at 9 seconds). 

(Source: Hosting Facts)

Symptom 5

Your website just plain looks dated.

If your website looks like it was built in 2003, or you have a copyright statement from 2006, chances are pretty good that technology has passed you by, and your competitors are eating your lunch.

People searching online are looking for clean, modern, informative websites that look current, and entice action. 

The saying “You only have one chance to make a first impression” is so true when it comes to website design. 

In mere seconds, your website visitors are forming an opinion of your company. 

Besides not being mobile friendly, you’re likely missing out on current design elements that are intended to create more interaction (and conversions!) on your website.

Symptom 6

Your current website uses Flash technology

If elements of your website don’t show up on an iPhone or iPad, chances are your website is using Flash. 

Back in the day Flash looked amazing! Your site was a Cadillac with state of the art animations, video, motion, etc.

Sorry to say, that train came to a quick halt in 2007 when Apple decided not to support Flash with their new iPhone. If any elements on your website aren’t visible on an iPad, iPhone or Mac, it’s likely due to Flash technology, and your website is OLD. Time for a do-over.

Symptom 7

You don't know how to update your website

If you don’t know how to update your website, chances are your content is a bit stale. Not only that, your website simply might not be very user-friendly when it comes to updating. 

Stale content will definitely hold your website back from an SEO standpoint (search engine optimization). 

More importantly, stale website content isn’t presenting your best, most current information to people who are searching for your product or service online. 

Luckily, it’s no longer necessary to be a wizard with HTML, or a coding Jedi to create and update websites. 

Our Minneapolis website agency specializes in WordPress website design, which make it super easy for our clients to update their own websites. 

Within a relatively short period of time, we can pass the baton to our website clients that wish to update their new WordPress website.

Need to update website

Symptom 8

The content on your website hasn’t been updated in years

Have you expanded, offer new services, have new employees, or have different messaging than you did when your website was created? By neglecting your messaging, or content on your website, you’re really shooting yourself in the foot.

Symptom 9

Your website has music playing in the background.

We don’t need to go into more detail on this one. If your website has music, you definitely need a new website. 

Web-designer-MN

Symptom 10

You’re not being found in Google searches

Look, if you’re wanting to capture new business, this is where the action is.

If you’re not showing up when someone is searching for your products, you’re not getting the call. 

There are many factors that come into play in your visibility in search engines, including hiring a Minneapolis SEO company, but your website is the foundation.

This often an indicator that a new website is in order. Again, is your website mobile friendly? Is your website formatted properly to speak to the search engines (meta content, page titles, header tags, ATL-tags, XML site maps, readability, etc.)?

If you’re not showing up in search engine results, the first thing to analyze is your website. 

For companies that are unsure about where to go, or what to do with their websites, we recommend and offer a professional website analysis.

For companies that are on the fence about investing in a new website, we do offer a free website mockup service. You don’t even have to do anything! All we need is your company name and contact information, we’ll take it from there. 

Want to learn more? Hyper X Design is a digital marketing company in Minneapolis, offering both website design, and digital marketing services including search engine optimization services. Interested in a complimentary website assessment to help you put a plan in place to improve your digital footprint? If you’re not sure how to move forward, this complimentary website assessment will provide you with a wealth of information to help you decide the best path for your company.

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